#Lens studio snapcode for mac
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After going through a quick moderation process to make sure the Lens isn’t objectionable, developers get a Snapcode that’s valid for a year, which they can share via social media, their websites, print materials or however they want to get the word out. Developers can get a temporary Snapcode to test their creation on their phones.

#Lens studio snapcode windows

Developers retain ownership of Lenses they create, though grant Snapchat the right to use them.ĭevelopers can build static or animated objects, 2D cutouts, windows into other worlds, floating picture frames and even 3D objects that react when you tap, look at or approach them. It’s designed for simplicity, so anyone from 2D Photoshop newbies to experienced 3D animators and coders can jump into making basic image overlays or reactive AR characters. Lens Studio is a slightly stripped down version of what Snap’s own team uses to build AR experiences.

#Lens studio snapcode for mac

Starting today, anyone can download the Lens Studio desktop app for Mac or Windows in English and visit its website for examples and documentation. Because to move the needle on growth, Snapchat needs the AR brainchildren of more than just slimy marketers slapping brands atop the virtual world. The question is whether developers see the audience scale in Snapchat necessary to validate investing time into the platform, and whether Snap provides enough unpaid access to that audience. It needed an army of outside developers to assist it, and now it’s recruiting that army.

Back in April I wrote that “ Snap’s anti-developer attitude is an augmented liability,” discussing how filling the real world with AR was too tall of a task for Snap to tackle on its own. With the opening of the platform, Snap’s VP of engineering and camera platform leader Eitan Pilipski tells me, “There’s something magical about coming back every day and finding that there’s a new experience.”īy removing its in-house AR design team as a bottleneck through agency partnerships, Snap could scale up augmented reality advertising so it doesn’t miss its quarterly revenue target again. And that’s just with the 3,000 Lenses Snap has made itself. Snap already sees one-third of its 178 million daily users play with Lenses each day for an average of 3 minutes, which adds up to 500 years of playtime with AR each day. Though for now the platform only lets you make World Lenses and not selfie masks, more AR toys will give Snapchat a much-needed boost to sharing and viewing at a time when user growth has slowed to a trickle in the face of Instagram’s competition. The launch could vastly broaden Snapchat’s AR entertainment value, helping it to compete with Facebook’s own Camera Effects AR platform that launched to all developers early this week. That’s because Snapchat won’t display these Community Lenses in its camera unless businesses pay a partnered creative agency to build them a special effect and then buy Sponsored Lens ads from Snap.

Today, Snap launches the Lens Studio AR developer tool for desktops so anyone can create World Lenses that place interactive, imaginary 3D objects in your photos and videos.īut brands, news publishers and developers will have to promote their own Lenses by marketing their QR Snapcodes that users scan to unlock an AR effect for 24 hours. Snapchat is finally opening up so outside developers can help it offer infinite augmented reality experiences beyond those it designs in-house.